Partners
Delivery capacity that protects the partner relationship.
We exist so you do not have to build a specialist implementation practice for every platform you sell. Avertory attaches to your motion — not the other way around.
Channel-first rule
A partner-enabler, not a competing reseller
Avertory is a partner-enabler, not a competing reseller. We do not sell platform licences to your customers. We do not farm your accounts. We execute, report through you, and leave the commercial relationship where it belongs.
Partner economics
How the partner makes money
You sell the licence and the service. Avertory supplies the delivery under your brand model. You keep the account and the renewal. We publish the commercial wrappers we work under and keep rates private until a partner is qualified.
01
What you sell
Licence plus a services line item drawn from our packaged SKUs — Deploy, Optimise and Operate — so the services attach is a quotable line, not an open-ended consultancy conversation.
02
What we supply
Scoped delivery under your paper, your brand or a named-partner model. Reporting is written for you to present, and expansion signals are handed back to you.
03
What you keep
The customer, the licence, the renewal and the expansion. We do not build a parallel commercial or customer success motion behind you.
Commercial wrappers we work under
- Partner-wrapped statement of work — you contract the customer; we deliver behind your paper.
- Subcontract or referral — you keep the commercial; we are engaged as the delivery party.
- White-label rate card — day rates for partners who want to price their own margin around delivery.
- Fixed-scope package — a named SKU with defined inputs, outputs and exclusions.
- Lifecycle retainer — a recurring services line the partner sells and presents.
We do not publish rate cards or margin percentages. Qualified partners receive the private commercial pack after a first conversation.
For channel distributors
Position Avertory as the implementation services arm sitting behind your vendor portfolio.
What you gain
- A repeatable services SKU you can attach to SentinelOne, Orca Security and Qualys transactions.
- White-label delivery so the distributor brand stays in front of the reseller and the end user.
- One onboarding motion, then scale across opportunities without recruiting platform specialists.
- Cleaner win rates: resellers in your network can commit to delivery dates with confidence.
- Service margin without carrying a permanent specialist bench.
Best fit when
- You carry at least one of SentinelOne, Orca Security or Qualys and want a services attach rate.
- Resellers in your network are losing or delaying deals on the delivery question.
- You want a delivery partner that will never approach your resellers’ end users directly.
How engagement typically starts
- Portfolio briefing — we map which of your vendors we can support on day one.
- Services attachment model — scoped packages, rate cards for partners, and white-label rules.
- Opportunity desk — your team submits deals; we return scope, effort and a delivery window.
For resellers and VARs
Win the licence. Keep the customer. Leave the specialised build to us.
What you gain
- Risk removed from post-sales: implementation is scoped, staffed and delivered by a specialist team.
- Faster close — you can answer ‘who will implement this?’ in the room, not three weeks later.
- Customer lifetime value protected: we tune and manage the platform so the renewal is earned.
- White-label or co-branded delivery. Your account manager remains the face of the relationship.
- No need to hire, certify and retain scarce SentinelOne, Orca or Qualys engineers.
Best fit when
- You have an active SentinelOne, Orca Security or Qualys opportunity and no specialist bench.
- The customer is asking who will implement, integrate and tune the platform after purchase.
- You want the services revenue on your paper without hiring for it.
How we stay out of your way
- All end-user communication is agreed in advance and routed through your team unless you ask otherwise.
- Reporting packs are written for you to present. We do not build a parallel customer success motion.
- Expansion and licence conversations are handed back to you. We flag the need; you own the commercial.
For security vendors
A professional services partner measured on time-to-value and customer satisfaction, not on competing for the licence.
What you gain
- Specialised, platform-focused delivery rather than a broad consultancy that treats your product as one of thirty.
- Faster time-to-value for named accounts and channel-sourced deals.
- Implementation quality that protects CSAT and reduces the support burden on your own PS bench.
- A UK delivery partner aligned to NCSC guidance, Cyber Essentials context and GDPR handling expectations.
- Clean channel etiquette: we work through your authorised distribution and reseller routes.
Best fit when
- Your PS bench is the constraint on UK channel-sourced deployments.
- You need a delivery partner that will not compete with your own sales motion.
- You want consistent implementation quality across resellers of different maturity.
Attachment flow
How a services attach actually runs
Partner wins / progresses licence deal
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Opportunity brief to Avertory -> platform, estate scale, desired date, constraints
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Readiness & scope sprint -> partner-safe scope, effort, risks, delivery window
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Partner quotes licence + service line item (their margin, their paper)
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Avertory delivers (white-label / co-delivery / named partner)
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Handover pack to partner -> partner presents at QBR, owns renewal
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Optional lifecycle retainer sold by the partnerEngagement options
Engagement options partners can offer
| Model | When to use it | Partner visibility |
|---|---|---|
| White-label | You want Avertory invisible to the end user | We work as an extension of your brand |
| Co-delivery | Your team leads; we supply specialist engineers | Shared plan, single customer face |
| Named delivery partner | Vendor or distributor wants us visible | Avertory on the SOW, partner on the commercial |
| Retainers / lifecycle | Post go-live tuning, reviews, operational support | Recurring services sold by the partner |
FAQ
Partner questions
- Do you sell SentinelOne, Orca Security or Qualys licences?
- No. Licensing stays with the distributor or reseller. We provide implementation, optimisation and lifecycle management only.
- Will you speak to our customer directly?
- Only under the model you choose. White-label means we work as your delivery team. Co-delivery means your account lead remains the face of the relationship. Named-partner means we are visible on the statement of work, still commercially aligned to you.
- Can you work under our paper?
- Yes. Many partners wrap Avertory inside their own statement of work. We can also contract as a named delivery partner where the vendor or distributor prefers it.
- Which clouds environments do you cover?
- Orca Security engagements typically cover AWS, Azure and GCP. SentinelOne and Qualys engagements are scoped to the customer estate presented by the partner, including hybrid environments.
- Do you operate a SOC that replaces the customer’s?
- No. We implement and tune the platforms, and we can provide an agreed operating rhythm. We are not positioning as a generic 24/7 SOC outsourcer.
- How quickly can you mobilise?
- Mobilisation depends on access, scope and partner onboarding status. Established partners with a signed working arrangement receive a delivery window from the opportunity brief rather than a cold start.
- Are engagements aligned to UK expectations?
- Yes. Delivery is framed against practical UK requirements including GDPR handling, NCSC guidance and Cyber Essentials evidence where the customer programme requires it.
Send the platform, customer scale and desired date. We return assumptions and a delivery window.
Brief a live opportunity